Xerox Chooses Infobright for its Marketing Analytics Data Warehouse

Toronto, October 5, 2007 – Infobright announced today that Xerox has selected Infobright to provide an Analytic Data Warehousing solution for improved customer insight.

Xerox needed a timely way to perform market analytics on customer data that was stored in several outsourced storage repositories. Completing a new analysis was requiring significant lead-time and building custom reports through an outsourcer was costly. Xerox wanted to bring the data in-house but needed to find a solution that was not as complex and difficult to administer as a traditional data warehouse.

BrightHouse is an analytic data warehouse that takes advantage of the MySQL database server’s pluggable storage engine architecture ( Using BrightHouse, Xerox will have a solution that allows business intelligence analysts to quickly and easily analyze customer data to more rapidly react to changes in the market. BrightHouse has very low administrative and maintenance requirements, resulting in a very low IT overhead for the solution.

“Companies need to rapidly analyze customer data to become more agile in the marketplace”, said Miriam Tuerk, President and CEO, Infobright Inc. “BrightHouse gives users an environment where they can get at the data they need when they need it. “

“The key benefit of using BrightHouse is improved marketing efficiency and effectiveness.” said Gerry Tomlinson, Manager, Business Intelligence, Xerox. “Infobright will allow Xerox to perform sophisticated market analytics in-house so we can identify and react to market changes quickly and provide clear direction to external marketing service providers.”

About Infobright

Infobright provides analytic data warehouse solutions that help businesses analyze vast amounts of corporate data to better manage their business performance. Infobright’s revolutionary approach to analytic data warehousing allows very large amounts of data to be efficiently stored and analyzed. Rather than using brute-force hardware power to increase query performance, Infobright uses knowledge about the data itself to intelligently isolate the relevant information and quickly return results.

About Xerox

Xerox Corporation (NYSE:XRX) is the world’s leading document management technology and services enterprise. A $16 billion company, Xerox provides the document industry’s broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and “book factories,” multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox’s services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. Xerox also offers associated software, support and supplies such as toner, paper and ink.


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