One of World’s Fastest-Growing Online Community Websites Relies on Open Source Database to Support High Volume and Traffic as Page Hits Surpass 200 Million per Month

LONDON –- June 12, 2007 — MySQL AB, developer of the world’s most popular open source database, today announced that — one of the world’s fastest growing online community websites, and the UK’s biggest site for local community classifieds — has selected and standardized on MySQL Enterprise to support its exponential growth and scalability requirements. initially began as a local online community notice board and now covers over 70 cities across eight countries. The first classifieds site in the UK to launch integrated map technology to help users locate flatshares, rentals and stuff for sale ‘at a glance’, has also met a real appetite among users for embedding YouTube videos into traditional classified ads. Its recent expansion into Asia and the success of its new tools and ‘add ons’ have boosted UK listings to a record 10 million. Such extraordinary growth requires a solid technology foundation for coping with huge surges in website traffic.

“We were looking for a database that was scalable, reliable, robust and affordable,” said Phil Chambers, Head of Technology for “MySQL is all of those things, but it’s really the reliability and scalability that are fundamentally critical to us as a business. We use it to store all of our transaction data and to power all of our searches. MySQL is at the heart of everything we do and it effectively powers our entire business, which is why it was so important for us to select a database that would grow with our needs.”

MySQL AB’s expertise lies in helping users to cost-effectively manage explosive growth in their businesses through innovative database products and commercial services based on proven best practices. The company’s database server is a recognized platform of choice for a modern “Scale Out” application architecture — replicating multiple database servers on low-cost commodity hardware – as opposed to the traditional “Scale Up” approach of replacing systems with larger, more complex and more expensive infrastructure.

MySQL Enterprise is a comprehensive subscription, consisting of production-tested software, proactive monitoring tools, and premium support services.

“MySQL is at the very foundation of helping us manage our growth as a business,” added Chambers. “I think most people probably recognize MySQL for their low-cost platform and better total cost of ownership over the traditional proprietary databases. However, it is MySQL’s technical expertise and business insight into what it actually takes to support high growth, high volume businesses that really set them apart. Lots of companies talk about managing explosive growth, but very few understand how to actually do it. In this context, they really are second to none.”

Richard Mason, MySQL AB’s vice president of EMEA, added, “Fast growth is both a blessing and a challenge for today’s modern enterprises. As can attest, employing MySQL Enterprise in a Scale-Out architecture can help corporate IT departments plan for, afford and better manage their ‘growing pains’. Our technology, support staff and professional consultants are all focused on helping growing businesses scale.”

MySQL’s ‘Twelve Days of Scale-Out’
Each day from June 11-22, the MySQL Web site will be highlighting how many of the world’s fastest-growing companies — such as — are using the MySQL database to cost-effectively Scale-Out their successful online businesses.

The campaign is live at

What is Scale-Out?

Scale-Out is a modern computing architecture that enables organizations to improve application performance and scalability on an incremental, as-needed basis by adding multiple replicated database servers on low-cost commodity hardware. This is in contrast to a ‘Scale-Up’ approach, which requires organizations to make a large up-front investment in more expensive and complex server hardware and database licenses in order to add capacity.

On June 20, MySQL will be hosting a special worldwide Webinar titled, “Scale-Out & Replication Best Practices for High-Growth Businesses”. To register for this event, please visit

About was started in March 2000 as a local online community notice board,- a place to find and advertise rooms, flats and houses, a notice board for selling and buying stuff, somewhere to find job or a date even just to chat with friends. The company has grown now covers over 70 cities across 8 countries, including the UK, Poland, Australia, New Zealand, Hong Kong and South Africa and is the UK’s biggest website for local community classifieds, including flat share, flat rentals and jobs, with more than 1 million live ads at any one time and over 5.5 million visitors per month.

About MySQL
MySQL AB develops and supports a family of high-performance, affordable database products. The company’s flagship offering is ‘MySQL Enterprise’, a comprehensive set of production-tested software, proactive monitoring tools, and premium support services.

MySQL is the world’s most popular open source database software, with over 11 million active installations. Many of the world’s largest and fastest-growing organizations use MySQL to save time and money powering their high-volume Web sites, business-critical systems and packaged software — including industry leaders such as Yahoo!, Alcatel-Lucent, Google, Nokia and YouTube.

With headquarters in the United States and Sweden — and operations around the world — MySQL AB supports both open source values and corporate customers’ needs in a profitable, sustainable business model. For more information about MySQL, please visit


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